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A gluten-free snack brand faced a unique challenge: how to appeal to both gluten-free consumers and the broader market. They partnered with Jasper Colin to devise a strategic marketing approach that would bridge the gap. We recognized the intricate nature of the challenge and conducted in-depth market research to understand the preferences and behaviors of both gluten-free and non-gluten-free consumers.

Our collaboration with a food brand was all about making waves with their latest product launch. Their goals were ambitious-increasing in-store velocity, driving trials, acquiring new customers, and gathering authentic reviews. Without direct-to-consumer (DTC) marketing, getting genuine reviews was critical for success. This isn't just about a successful launch-it's about setting the stage for sustained growth.

Ever wondered how leading Consumer Packaged Goods (CPG) companies tackle market disparities across regions? Our latest project delves deep into the world of "Balancing Market Dynamics; Uniting Pricing Strategy Across Divergent Regions in CPG"! Discover how we helped a top CPG company overcome regional challenges and achieve consistent growth.