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mbellakbail69

JUMO breaks the US$2.5B disbursement mark in Africa and Asia - JUMO - 0 views

  • This milestone has been reached just over 18 months after crossing the US$1B mark in 2019, and indicates exponential growth in the access to and availability of working capital for customers, with an average customer default rate of less than 5%. Andrew Watkins-Ball, Founder & Group CEO, said this achievement is evidence of the success of JUMO’s unique business model, its ability to reach unbanked populations and to provide market-leading infrastructure for financial services.
    • mbellakbail69
       
      JUMO partners with funders, banks and telecommunications companies to power a new generation of financial tools. The company was founded in London in 2015 and uses mobile wallet technology with data-driven credit prediction models to provide digital financial services infrastructure to partners, and products at scale to customers in emerging markets.
mbellakbail69

Egypt's MoneyFellows raises $4 million Series A to expand its digital money circles pla... - 0 views

  • Founded in late 2016 by Ahmed Wadi, MoneyFellows has digitized the concept of money circles (ROSCAs) which are commonly known as gam’eya in Egypt and other Arab countries, through its online platform.
    • ayachehbouni
       
      The Egyptian fintech currently has over 150,000 active users that are verified by a user assessment algorithm. It also works with different corporates in Egypt, enabling their employees to participate in the money circles for saving money.
  • Egypt's MoneyFellows raises $4 million Series A to expand its digital money circles platform to Africa
    • ayoubb
       
      MoneyFellows
  • MoneyFellows with its mobile-based platform has digitized this entire process with a scoring model that compliments offline model, making it more scalable, safe, and efficient. In a statement, the Egyptian fintech said that it currently has over 150,000 active users that are verified by a user assessment algorithm. It also works with different corporates in Egypt, enabling their employees to participate in the money circles for saving money. 
mehdi-ezzaoui

The Most Effective Marketing Strategy Used by FinTech Companies - 0 views

  • PROMOTE Find the most effective channel for your niche In consideration of some financial constraints, fintech companies must distribute their content in the channel where they’ll reach their target audience – and this may not necessarily be the most popular channel. For example, Facebook may have 2.3 billion active users but most of your customers might be a certain type of professional who mostly hang out on LinkedIn, then that may be the best channel for you. Some fintech companies find traction in Reddit, while others are big on Telegram. Find an online space where most of your customers go to seek solutions and tailor your content to reach them.
    • hichamachir
       
      Pula operates in a niche market. I suggest that Pula creates a platform where it customers can share their experiences or suggestions.
  • A study shows that 80% of decision makers prefer to gather information about a company via articles than make their purchase decisions based on advertisement and marketing materials. It’s clear. The most effective marketing strategy used by fintech companies is content marketing. By allocating significant efforts in creating, publishing and distributing digital content tailored to a specific market or audience, customers, as well as bottom line, are served well.
    • sawsanenn
       
      Because when a want to do a research about a company he doesn't focus on marketing materials mainly because they are not used to it or because there some internet adverts that are not reliable. That s why as a fintech company they really should put an effort into the design and plan a marketing strategy
  • Most fintech companies get the biggest bunch of their sales from the internet. This is because the first thing people do when they need to find out more information about a finance product or service is to search for solution providers online. For this reason, every fintech company needs to have a robust online presence. When buyers start researching, their first aim is to gather information. They don’t necessarily focus on your marketing materials because there are lots of adverts on the internet, which aren’t always reliable
    • ghtazi
       
      Many fintech firms get the largest amount of their income from the internet. This is because looking for solution providers online is the first thing individuals do when they need to find out more detail about a financial product or service. Every fintech business needs to have a robust online presence for this purpose. When buyers start investigating, their first objective is to collect data. Since there are tons of ads on the internet, they don't always rely on your publicity materials, which are not always accurate.
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  • A study shows that 80% of decision makers prefer to gather information about a company via articles than make their purchase decisions based on advertisement and marketing materials.
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    effective strategies used by fintech companies could be helpful
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