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"After a match, the tracking data is reprocessed and much more accurate. There is also a bank of tracking data for every team in the Premier League over the last three or four seasons, meaning this modelling can become an important part of pre-match analysis of an opponent. The modelling is also valuable for post-match analysis of your own team's performance, and during his presentation Spearman talks about "player trend opportunities" for a right-back (pictured above). Recruitment is also a key area of application. At Christmas, Waskett explained: "The advantage is we see all the players at the same time, which means we can analyse all the players in the Premier League and a large number of players in other leagues around the world. That gives us some really good information on which players are doing well and who we might be able to sign in the future.""