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Are you ready for Myspaces audio ads? Regardless if your ready or not they're on the way. Myspace has teamed up wth TargetSpot to find the right balance between music and advertising that will keep listeners and attract investors. Basically the strategy -Short audio ads, increase overall value. As the exclusive audio sales rep for Myspace Music, Target spot, which represents a network of both internet radio providers and some of the largest radio groups has doubled in reach from 20 million unique monthly listeners to as many as 40 million. Target Spots plan for us listeners who still find ourselves on myspace from time to time is to have a "sensitivity to the space" and ensure a good user experience. I hope this solves all of Myspaces problems, so that they can focus on their next task, helping the musicians of it's myspace music service.

Fact #1 - Youtube is the 2nd largest search engine next to Google. Fact #2 - Many people search for music on Youtube and other online video websites. Now that you know these two facts. The renegade producer suggests there is no better reason for you to develop a business strategy which includes online music video distribution. Now what type of videos are we talking about here, not everyone has the money to shoot a MTV style music video let alone a couple. Well the renegadeproducer suggests uploading not just clips of your band but clips of your brand. You can create clips from the audio, backstage, with members of your tribe at shows or even while having breakfast. Having content that can visually engage your fans while your not on the stage can help strengthen the overall brand. Time is obviously a factor, so for this you should check out TubeMogul that group distributes your videos to many video sharing sites at once, but first you gotta create the content.

A new study has found that the the fall of an item's popularity mirrors its rise to popularity, so items that become popular faster also die out faster. Kyle Bylin, Accosciate Editor for hypebot.com has taken that study one step further by relating the new find to the marketing strategy of record labels. It could be said that the Record Labels are killing itself to live, what a weird paradox.

Wanna start playing more shows, gather an email list and once it's full swap your email lists with artists that are similar in musical style. That way you can increase the chances of getting some new faces out to your shows. Venues want to know that you can gather a crowd, so an extensive email list is a very good start.

Quotes from brian eno The record age was just a blip. It was a bit like if you had a source of whale blubber in the 1840s and it could be used as fuel. Before gas came along, if you traded in whale blubber, you were the richest man on Earth. Then gas came along and you'd be stuck with your whale blubber. Sorry mate - history's moving along. Recorded music equals whale blubber. Eventually, something else will replace it.

Applying the Record Label Model to the Indie Artist You may already be familiar with the online world of myspace music and facebook pages, and the offiline world of shows and radio play, but as George Howard puts it "Err too far online, you fail. Too far offline, you fail". In order to be successful today you need to achieve the perfect balance between online and offline marketing. Eleetmusic's Kevin English outlines how to use the four R's (Radio, Road, Reviews and Retail) of the "Not so new record label model" to capture the audience statistically proven to be more receptive to trying to new things. College students.