There's a new international survey on Internet security and trust, of "23,376 Internet users in 24 countries," including "Australia, Brazil, Canada, China, Egypt, France, Germany, Great Britain, Hong Kong, India, Indonesia, Italy, Japan, Kenya, Mexico, Nigeria, Pakistan, Poland, South Africa, South Korea, Sweden, Tunisia, Turkey and the United States." Amongst the findings, 60% of Internet users have heard of Edward Snowden, and 39% of those "have taken steps to protect their online privacy and security as a result of his revelations."
The press is mostly spinning this as evidence that Snowden has not had an effect: "merely 39%," "only 39%," and so on. (Note that these articles are completely misunderstanding the data. It's not 39% of people who are taking steps to protect their privacy post-Snowden, it's 39% of the 60% of Internet users -- which is not everybody -- who have heard of him. So it's much less than 39%.)