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Innovating with New Interfaces Fire and Water Pendant Image by lunarpersuasion via Flickr I have seen very few people that are always on the mark Steve Rubel :-IS "Several months ago I had lunch with a major media company executive who told me that, in the future, content will not be subsidized by banner ads splashed liberally on news pages. This is something that the current economic situation is hopefully accelerating as display ad quality plummets to new lows. I remain convinced that the media must innovate their way out of this situation from both editorial and sales, but no one seems to be really doing so on the advertising side. If you want a glimpse of what's next for media then you need to really look to the editorial side of the house. As we've seen, that's where all the innovation is happening these days - and its changing how we engage with content. Here a look are three promising approaches and their potential implications." Steve Rubel TUESDAY, FEBRUARY 24, 2009 Biography Steve Rubel, SVP, Director of Insights for Edelman Digital, is responsible for keeping Edelman and its clients in the vanguard. He studies global technology, media and online trends and shapes them into actionable insights and marketing communications strategies. In his role, Rubel curates and writes a monthly white paper on digital trends. These are distributed free to clients. In addition, he draws on these insights in his role as a senior strategic advisor to Edelman clients such as PepsiCo, Zagat, Unilever, Microsoft and many others. Rubel supports the account planning processes, intellectual property development and the firm's innovation and business development efforts. He is a member of the Edelman Digital senior leadership committee. His Micro Persuasion blog on digital trends, which launched in 2004, today has 50,000 daily readers and has been cited as a must-read by the Wall Street Journal, Forbes, CNET, PC Magazine and Forrester Research. In addition, he is acti

A Legitimate work at home company - A company of rare individuals who unselfishly serve our clients, and each other, with an unselfish spirit.

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I start the day with Chris Brogan ! I also follow Chris on Tabbloid a free service from Hewlett Packard ! and his feed is in my mail app ! Content Management "I'm launching several New Marketing Bootcamp events to help give people keyboard level skills in social media execution. This intensive, one day training experience will help business communicators learn what goes into building new online marketing efforts. I'm looking for your help to make sure I'm not missing parts of the training curriculum. Want to glance over what I'm doing? " Chris Brogan DECEMBER 18, 2008 · 26 COMMENTS tabbloid_2008-12-18_10002 Tabbloid is excellent since I use it to store all articles from blogs I follow ! The articles are mailed automatically every monday ! This way if I delete someone's feed from my mail box I still have it in Tabbloid Turn your favorite feeds into a personal magazine Pro design Automatic delivery 1-step setup Free No account required Get Started Here's how it works: Enter at least one RSS feed Select your delivery options On schedule, we email you a print-ready PDF Using this site means you accept its terms | Privacy statement ©2008 Hewlett-Packard Development Company, L.P. http://tabbloid.blogspot.com/ Social media business strategy and more - chrisbrogan.com. Related articles by Zemanta

February 21, 2009 Richard Edelman - 6 A.M.: We Will Prove You Wrong Image representing Edelman as depicted in Crun... Image via CrunchBase February 20, 2009 We Will Prove You Wrong "Jeff Jarvis handed me a copy of his new book, "What Would Google Do?" after we finished a brainstorm on health care costs at the World Economic Forum. I have the utmost respect and admiration for the author as a visionary and change agent. He does not disappoint in his very pointed and inspirational text that is a must-read for anyone in the communications business. His central thesis is that control has moved to the people, that companies are advised to tap into the power of networks and that marketing must be based on relationships."Richard Edleman The last person to attempted to take a stab at Mr Edleman's Profession was Jason Calacanis-It is pretty hard to criticize the field of public relations unless you have a backround in Semantics,General Semantics, Mathematics,Game Theory and Statistics- Not just mouthing the words but are educated in these fields-General Semantics is a field pioneered by Alfred Korzibski and promoted by Carl Rogers,S I Hayakawa and Antatol Rapaport-and others- The map is not the territory is a remark by Polish-American scientist and philosopher Alfred Korzybski, encapsulating his view that an abstraction derived from something, or a reaction to it, is not the thing itself, e.g., the pain from a stone falling on your foot is not the stone; one's opinion of a politician, favorable or unfavorable, is not that person; a metaphorical representation of a concept is not the concept itself; and so on. A specific abstraction or reaction does not capture all facets of its source-e.g., the pain in your foot does not convey the internal structure of the stone, you don't know everything that is going on in the life of a politician, etc.-and thus may limit an individual's understanding and cognitive abilities unless the two are distinguished. Korzybski hel