Facebook's experiments in social-media advertising turned instead to "engagement ads," which have come under some scrutiny themselves, and the "fan pages" that it encourages brands, organizations, and celebrities to create.
The privacy controls on Connect are clearer and more extensive
critical it is to provide extensive user control over how information is shared
Brands are especially worried about negative comments hurting a brand, but they also know that they need to go social. That's why they're using Facebook and Twitter with some success
Of all social media, Facebook drew the most interest of respondents, followed by Twitter. Tying for third place were customer reviews and blogs. Viral videos took fifth.