As the social networking industry continues to grow, the social landscape's composition will likely include a small number of 'super networks' and an increasingly diverse and competitive number of niche social networks.
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The Internet is a strange, huge beast. It is getting bigger, faster and more mobile each day. Ferocious social networks fight each other to be on top and gain more of our attention and personal information. An entire economy is generated from our browsing habits.
This is the face of the Internet now.