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Carri Bugbee

Teens, Social Media & Technology Overview 2015 | Pew Research Center - 0 views

www.pewinternet.org/...s-social-media-technology-2015

social+media teens teenagers social media stats

shared by Carri Bugbee on 04 Jun 15 - No Cached
  • 24% of teens go online “almost constantly,” facilitated by the widespread availability of smartphones.
  • African-American and Hispanic youth report more frequent internet use than white teens. Among African-American teens, 34% report going online “almost constantly” as do 32% of Hispanic teens, while 19% of white teens go online that often.
  • 71% of teens use more than one social network site
  • ...2 more annotations...
  • Middle and upper income teens lean toward Instagram and Snapchat
  • Teenage girls use social media sites and platforms — particularly visually-oriented ones — for sharing more than their male counterparts do.
Carri Bugbee

Instagram will ask you to buy the things you photograph (except cats) - 0 views

mashable.com/...instagram-more-ads

buy button ads

shared by Carri Bugbee on 03 Jun 15 - No Cached
  • Carri Bugbee on 03 Jun 15
     
    Instagram said it will soon break out the mounds of data gleaned from tracking how people spend their time on the app - plus parent company Facebook's massive firepower in this area - to pick products and services that Instagram's algorithms think you might particularly enjoy. (Although we're pretty sure you cannot buy a favorite subject of Instagram photos: cats).
Carri Bugbee

Influencer Unicorns: What Three Years of Data Tells Us About Picking Influencers | Mova... - 0 views

www.movablemedia.com/...s-us-about-picking-influencers

influencers influencer marketing analytics

shared by Carri Bugbee on 27 May 15 - No Cached
  • Many platforms and tools (Buzzsumo, Traackr, LittleBird, Tracx, Klout, etc.) try to identify and quantify influencer metrics such as: Relevance Reach/Audience Quality Engagement Activity
  • when a brand is working with an influencer the perceived potential (“I have 18 million followers!!!”, etc…) of the influencer to create great content and move an audience has surprisingly little to do with how well they perform at attracting an audience to their branded content.
  • We have found the most under-appreciated relationship is the third leg of the triangle: the relationship between the author and the brand, which are driven by both tangible rewards (fairness, upside) and intangible motivations (autonomy, reputation, and mastery).
  • ...9 more annotations...
  • Lets call this relationship “author alignment”.  When you get it right, you will occasionally get unicorns.
  • we provided our creators with the opportunity to earn royalties of $0.10 to $0.50 for unique visitors they moved to our branded sites over a three month window, with a cap on total performance.
  • Given incentives, the average influencer moved an average of ~500 additional monthly visitors to their content.
  • It became clear that one secret of the unicorns, the most effective and consistent influencers, was creating a kind of promotional permanence.
  • “being huge on Twitter” doesn’t truly equate to influence. The ephemeral nature of social media, and the incentives of the social media platform owners, means that even the biggest social media audience doesn’t  translate into an audience for the content an influencer creates. Promotional permanence is what drives outsized results, which means alignment is critical.
  • intangible incentives such as Autonomy, Reputation, and Mastery are fundamental to creating content that rises above the merely “good enough” for influencers
  • we have found that “unpaid influencer” costs often outpace the costs of the compensated approach due to missed deadlines, recruiting challenges, concessions to author autonomy, and mismatched expectations about the value exchange..
  • once tangible incentives are involved,  intangible incentives tend to be quickly forgotten.  Once a price is established, many marketers ignore intangibles completely, assuming the relationship more closely resembles the paid freelancer.
  • we have found that combining tangible and intangible incentives leads to a result that delivers substantial incremental value (an audience worth $200-$400 per article) over 90% of the time.
Carri Bugbee

The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google's Results - 0 views

searchengineland.com/oogle-twitter-deal-live-221148

google twitter SERP SERPs search

shared by Carri Bugbee on 20 May 15 - No Cached
  • Google is now showing tweets in a new and more graphical way on mobile devices, with desktop promised soon.
  • Tweets don’t always appear at the top of the page. Sometimes they might be elsewhere, such as the middle of the page
  • presumably, you’re more likely to see tweets in Google when a hashtag, topic, person or organization appears to be trending or is newsworthy.
  • ...1 more annotation...
  • Right now, the new implementation will only be offered for those searching in the US, in English, using either their browser in iOS or Android or the Google Search App. Twitter promises support for desktop and other languages in the coming months.
Carri Bugbee

Why your marketing planning process is broken, and what to do about it | McKinsey on Ma... - 1 views

www.mckinseyonmarketingandsales.com/broken-and-what-to-do-about-it

agile marketing strategy

shared by Carri Bugbee on 05 May 15 - No Cached
  • Carri Bugbee on 15 May 15
     
    The planning process is broken, and here's why: As marketing executives look at the factors that affect their business, they fail to clearly distinguish between things they can control ("controllables") and things they can't ("uncontrollables"). The central questions in the planning process must be: (1) How can we maximize the impact of things we can control and reduce the impact of those we cannot? (2) How can we improve the interaction between the two?
Carri Bugbee

8 Essential Elements of the Modern-Day Online Newsroom | Inc.com - 0 views

www.inc.com/...odern-day-online-newsroom.html

PR public relations media relations online newsroom

shared by Carri Bugbee on 29 Apr 15 - No Cached
  • Due to time constraints, there is a legitimate need for a centralized digital content hub (aka newsroom) where the dwindling number of reporters can find everything they might need.
  • Falkow's advice: "Take advantage of all this low hanging fruit by optimizing an oft-overlooked company asset: your newsroom aka your press page."
  • Search is the now most trusted mechanism for finding news and business information according to the 2015 Edelman Trust Barometer, which indicates the need for companies to create multiple, highly optimized discovery paths.
  • ...3 more annotations...
  • One of the most frequent complaints from journalists is that company newsrooms do not provide explicit contact information for media opportunities. Clearly state the best person for media to connect and how to reach that individual.
  • By offering stimulating editorial ideas, you automatically position your company as an entity that sees the bigger picture
  • Provide a list of your thought leaders along with their areas of expertise
Carri Bugbee

Why Aren't There More Female CEOs In PR? - 0 views

www.holmesreport.com/...t-there-more-female-ceos-in-pr

PR public relations

shared by Carri Bugbee on 27 Apr 15 - No Cached
  • While women make up about 70% of the PR workforce, they only hold about 30% of the top positions in the industry.
  • This raises the question, are big agencies losing talented women — some of whom start firms that ultimately become competition because of rigid policies?
  • A recent study by Bain & Company found that 43% of women aspire to top management within the first two years of their position, compared with 34% of men. “Both genders are equally confident about their ability to reach a top management position at that stage,” reads a blog post on the research. “This suggests that women are entering the workforce with the wind in their sails, feeling highly qualified after success at the university level.”
  • ...6 more annotations...
  • Research also indicates that men with stay-at-home wives tend to hold negative views of working women.
  • Among these, women have a tendency to focus on building effective relationships as leaders. Meanwhile, men tend put their energy into demonstrating results of their work, according to a study that came out last year.
  • We have so many women who are great at running accounts so management is reluctant to move them out of those roles,”
  • Research tends to support theories that women don’t call as much attention to their own achievements. In fact, not only are women more likely to abandon these efforts because of negative feelings about self-promotion, they are more likely to encounter backlash for advocating for themselves.
  • As part of the Lean In organization, Sandberg has also raised the issue of women taking on “office housework” like taking notes and planning meetings — tasks that don’t usually pay off neither financially nor with the corner office.  
  • “Everyone talks about mentorship — but what does that really mean? You have to be in the room, making decisions,” she says. “But that inner circle starts to narrow around that second or third tier. That’s where there must be gender equity. Something is wrong if there are all-male meetings at that level.”
Carri Bugbee

Easier than ever to have private conversations | Twitter Blogs - 0 views

blog.twitter.com/...-to-have-private-conversations

shared by Carri Bugbee on 20 Apr 15 - No Cached
  • Carri Bugbee on 20 Apr 15
     
    Changes include: A setting that allows you to receive Direct Messages from anyone, even if you don't follow them. To change your settings follow these instructions. Updated messaging rules so you can reply to anyone who sends you a Direct Message, regardless of whether or not that person follows you. A new Direct Message button on profile pages on Android and iPhone. You'll see it on the profiles of people you can send Direct Messages to.
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