Social Media Training for Marketers

if you want to rank for the queries that those pieces of content aim to rank for. He said on Twitter "if your goal is that only your site ranks for those queries, then syndicating / republishing is a bad idea."However, if that is not your goal, John said "if you goal is to reach a broader audience, go for it." But the syndicating or republishing content is the definition of duplicate content, John said "if you're republishing, then it *is* duplicate content."

The class action suit, meanwhile, alleges that rather than accepting internal proposals to fix the accuracy problems of “potential reach”, Facebook instead “developed talking points to deflect from the truth”. The tech giant did announce some changes to the ad tool in March 2019 — when it said an advertiser’s campaign’s estimated potential reach “is now based on how many people have been shown an ad on a Facebook Product in the past 30 days who match your desired audience and placement criteria” (versus the estimates being previously based on “people who were active users in the past 30 days”). But the litigants argue that the changes to the tool which displays an estimate to advertisers as they are beginning to create a campaign — and therefore when they’re deciding/considering whether/how much money to spend with Facebook — do not fully fix the issue of the metric not corresponding to the potential audience of people who could see the ad on Facebook.

Arjoon said the move aims to use community engagement to bolster its influencer marketing.  And General Mills will continue to work with higher profile influencers on larger brands like Häagen-Dazs, said Bose. In general, working with advocates and influencers of varying profile has real cost efficiencies. Despite the challenges of working with influencers—from lack of authenticity to dramatic price increases—they are generally able to produce content more cost-effectively than agencies. So much so that Bose said General Mills would continue to pay influencers to promote its brands as part of a wider increase in spending on digital media. Last year, the advertiser spend up to a third of the digital budget for some of its brands on influencer marketing. Bose declined to reveal how much the advertiser spent.

The realities of the global pandemic have shown us that we’ve probably gone a little too far when it comes to the over aspirational inspirational, picture-perfect content produced by influencers,”

the advertiser is working with peer-to-peer software marketing platform Zyper to build communities of superfans to promote its Betty Crocker and Fibre One products

Misinformation and right-wing conspiracy theories — which used to primarily reside in darker corners of the internet like 4chan and Reddit — have been spreading through Instagram since earlier this year. In April, BuzzFeed News reported that several lifestyle and parenting influencers had begun sprinkling in QAnon theories with their normal content; since then, the problem has only become bigger.

ghting against. Over the years, QAnon believers have claimed this ring has been involved in the Clinton presidential campaign (remember Pizzagate?), the Mueller investigation, and, more recently, the N

Influencer Rebecca Pfeiffer — who runs a blog about fashion and home decor called LuvBec and has 110,000 followers — has nine separate highlights on her page sharing a range of debunked QAnon conspiracy theories.

On original reporting, Facebook says that it will now seek to identify and boost outlets that are the first to break a developing story or topic. "We do this by looking at groups of articles on a particular story topic and identifying the ones most often cited as the original source. We’ll start by identifying original reporting in English language news and will do the same for news in other languages in the future."

It’s not all mega-influencers, either. Micro-influencers, who have targeted followings under 100,000, make up the backbone of the industry. Even people with just a few thousand followers can earn hundreds of dollars for a single sponsored post. It’s not hard to earn an income this way. Eight-year-olds can do it, provided some adult supervision.

As the new coronavirus sends the world hurtling toward a recession, though, more glamorous trappings of the influencer lifestyle have come to a halt. Paid trips have no place amid lockdowns, nor do street-style photoshoots to model #sponsored clothes. And it’s not clear that those opportunities will reappear in the future—at least, not for everyone. “The pandemic is having a major impact on the overall influence industry, and it’ll likely have lasting effects,” says Seits.

Elyce is still able to make some money. Like many influencers, she tags her clothes and beauty products on LikeToKnowIt, a platform that connects her followers to the online retailers where they can shop her lifestyle.

Rather than simply responding to fans’ comments on social media (it did that as well), Panera on Wednesday released an online video showing Phyllis Smith, the actress who played Phyllis on the U.S. series, reading the mean tweets from a desk at Panera’s St. Louis headquarters. The chain took a social media listening exercise and turned it into more of a marketing effort. 

Panera said it came up with the idea and script internally. The video was shot by Coolfire Studios in St. Louis, produced by Anomaly, and edited by Unreasonable Studios.

We’ve rounded up responses from some of the journalists we’ve had the chance to interview. Read on for their best tips on pitching.

Instagram said it will require birthdates from all new users starting on Wednesday, expanding the audience for ads for alcohol and other age-restricted products while offering new safety measures for younger users.

The policy change could help stave off passage of costly child safety and data privacy regulations as lawmakers and family safety groups in the United States, Britain and elsewhere criticize the app for exposing children to inappropriate material.

Big brands usually take their ad campaigns very seriously. But sometimes they don’t. In their latest attempt to win over the coveted Generation Z, companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram. 

Meme accounts are a way for brands to reach a powerful audience that doesn’t consume media in the same way their parents and grandparents did. Gen Z, roughly between the ages of 7 and 22,  is the biggest consumer cohort globally, with spending power to the tune of more than $143 billion in the U.S. alone. And while Instagram remains the most popular social platform among teenagers, Dino said meme accounts are one of the fastest growing parts of Instagram.