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Organic and promoted tweets: 71 – 100 characters Whether you’re running an ad or not, data from Buddy Media shows that tweets containing less than 100 characters receive, on average, 17 percent higher engagement than longer tweets. This is, in part, because shorter tweets are easier to read and comprehend. Short tweets also give retweeters enough room to add their own message.

Organic Instagram posts: 138 to 150 characters

Sponsored Instagram posts: 125 characters or less

Instagram hashtags: 5 to 9 per post at less than 24 characters each

According to research by TrackMaven, posts with nine hashtags receive the most engagement:

YouTube videos: 3 minutes

YouTube titles: 70 characters

1. Self-Interest These are your bread and butter subject lines—you should be using them most frequently. They are usually direct and speak to a specific benefit your audience will gain by opening the email.

2. Curiosity If self-interest subject lines work because they communicate a direct benefit of opening the email, curiosity-based ones succeed for the exact opposite reason. They pique the interest of subscribers without giving away too much information, leading to higher opens. 

3. Offer Do you like free stuff? Do you like to buy things? So does your email list.

4. Urgency/Scarcity This is the most powerful type of subject line you have at your disposal. Subject lines that communicate urgency and scarcity tell readers they must act now. 

5. Humanity Don’t forget to remind your list about the person or people behind your products.

However, Facebook’s optimal posting times are slightly different than Twitter. Links sent between 1:00 p.m. and 4:00 p.m. get the most traction, with Wednesday at 3:00 p.m. being the best time to post on Facebook all week.

“While traffic starts to increase around 9:00 a.m., one would be wise to wait to post until 11am,” bit.ly said in a blog post on its site. “Traffic from Facebook fades after 4:00 p.m.”

“The providers of social networks are responsible when their platforms are misused to spread hate crime or illegal false news,” German Justice Minister Heiko Maas said in a statement. The proposed law would apply only within German borders. But Maas said Wednesday he would press for similar measures across the European Union. A number of European countries have also sought to counter the fake-news scourge. The Czech Republic recently inaugurated a special unit charged with denouncing false reports. Should the German measure become law, however, experts say it would amount to the boldest step yet by a major Western nation to control social-media content. Depending on how obviously false or illegal a post is, companies would have as little as 24 hours to remove it.

In addition to fake news and hate speech, the draft bill would target posts seen as inciting terrorism or spreading child pornography. Officials have cited a surge of hate speech across the Internet as a major factor behind the rise of far-right violence in Germany, including arson attacks at refugee centers and assaults on police officers.

One of the companies most affected by the bill is Facebook, which has sought to sidestep such laws by taking voluntary measures to curb the spread of fake news. The company echoed concerns that the bill would wrongly foist upon corporations a level of decision-making on the legality of content that should instead reside with German courts.

Rather than setting a new standard, officials also say they are simply forcing social-media outlets to comply with existing laws governing hate speech and incitement in Germany. Incitement and defamation laws here are far broader than in the United States; for instance, laws on the books forbid defaming German leaders and make denial of the Holocaust a crime.

When it comes to Facebook, our reach for the same period was about 900,000. So our Facebook posts were seen by about 1/5th the number of people on Twitter, which could make one assume that Twitter is the better social platform. In reality, the answer is more complicated. Like many publishers, we share far less on Facebook than on Twitter. Increasing our share rate might increase our overall reach. More important, however, is that one of our key hopes with social sharing is to drive traffic back to our site. According to Twitter’s stats, those 4.4 million impressions generated 7,300 clicks to our content. But Facebook, with far less impressions, generated 10 times that number of clicks to our content, about 70,000 over the past month.

Terms You Should Monitor What should you track with these tools? Consider the following: Mentions of your brand name. Mentions of your CEO or important executives. Competitive brand mentions. Relevant industry terms. Key influencers.

Keep an eye on your brand mentions. Check in periodically and use email alerts to stay on top of discussions as they happen. Use your crisis scale to assess problems. Then, respond accordingly.

To determine how many negative messages constitutes a crisis, Hootsuite recommends setting crisis thresholds.

Using your crisis scale, establish who is responsible for managing the response at each level. It might look something like this:

Your employees likely all have their own social media accounts. When disaster strikes, they may not know what they can (and can’t) say about the issue publically. So, it’s important to make sure they don’t go rogue or leak information you don’t want to be released. This could make a bad situation worse. Get in front of this with a documented response plan.

Craft Emergency Response Messaging Templates When a mistake happens, you may not have time to issue a detailed response right away. However, you’ll need to say something to acknowledge you’re aware of the issue before things get out of hand.

 we tend to absorb only the first three words and the last three words of a headline. If you want to maximize the chance that your entire headline gets read, keep your headline to six words.

MailChimp published the following headline on its blog: Subject Line Length Means Absolutely Nothing. This was quite the authoritative statement, but MailChimp had the data to back it up. Their research found no significant advantage to short or long subject lines in emails. Clicks and opens were largely the same.

Organizers of TED have found that 18 minutes is the ideal length of a presentation, and so all presenters—including Bill Gates and Bono—are required to come in under this mark.

By forcing speakers who are used to going on for 45 minutes to bring it down to 18, you get them to really think about what they want to say. … It has a clarifying effect. It brings discipline.

The ideal length of a domain name is 8 characters

Actions A suite of action buttons are now featured prominently near the top of pages. These buttons enable people to take actions like book an appointment for a haircut, order a pizza, send a message or write a Recommendation.

More visibility for stories Since launching stories in 2017, Facebook has been experimenting with ways to make it easier for people to engage with your story and with this update, people can view your business story by tapping on the page profile photo.

Events ticket sales 700 million people use Facebook Events each month and now businesses will be able to sell tickets directly through Facebook pages. Facebook is also creating event-specific ads to help with promotion and marketing.

Since the video tests (vertical vs. square) were identical in content, theme, length, headline, caption, and more, it came as quite the surprise that vertical video outperformed square by such a significant margin (as much as 68 percent less expensive in cost per view). It’s also interesting to note that not only did vertical video outperform square in the Facebook News Feed, but Facebook outperformed Instagram in overall cost per click (CpC) within the feed

which format drives more engagement within the Instagram Feed? Turns out it’s vertical video!

In all of our tests, we found that Facebook consistently generated a lower CPC than its Instagram counterPart.

ith our research, we wanted to know if spending more time, resources, and money on producing polished videos actually resulted in greater results than organic DIY videos. We found that there was no statistically significant difference in the results.

To help you get the agile advantage, over the next few weeks we’ll share deeper dives into the seven principles of A4M: Flexible and focused Data-driven Iterative and experimental Clear and transparent Collaborative Empowered Customer-centric

Personas, as they relate to Planning your content marketing strategies, helP you make informed decisions about toPics to cover, content formats to utilize, and how you’ll aPProach your subject matter.

Perform a comPetitive analysis. Take a close look at what your comPetitors are doing. Auditing and analyzing the content created in your market can be a valuable Part of informing your strategy and content marketing Process. The idea is to create a Plan to differentiate your content.

Boeing has found itself playing defense to a storyline that suggests the company was more interested in profits than people in the rush to produce an aircraft that accounts for about a third of its revenue.

According to crisis communications scholar Timothy Coombs, corporate openness is defined by a company’s availability to the media, willingness to disclose information and honesty. Boeing failed in all three regards. And the few statements it has issued are chock-full of platitudes – such as “safety is a core value” – and lack meaningful information

. The best way to demonstrate its commitment to safety is not with platitudes but concrete actions that reveal openness and accountability. Research has shown that transparency and honesty are key to effective communication in a crisis.

While Facebook indicated other post types “may” increase in engagement and distribution, our research is evidence that this is clearly the case as our data pool showed a 30% increase in reach per post for link posts.

status update posts saw a 65% decrease in engagement. Not only do status updates have little to no real impact on your business, but now they have less reach, too.

1. Decrease output of status updates Replace these post types with a link, photo or video post.

That research unveiled that video posts collected the largest amount of average viral impressions as a share of average total impressions with a 36% boost. paid media also affected engagement quite meaningfully. While its impact varied across post types, photo and Offer post types increased most in engagement when paid media was applied, making them ideal units.

Photos also had a high CTR average comPared to other Post tyPes when Paid media was aPPlied, further reinforcing the Photo Post tyPe as a good choice for Paid, rich media camPaigns.

Individual WIP limits govern the workload for each team member as well as for the team as a whole. This is vitally imPortant, because it Protects your team’s sanity as well as the quality of its work:

you don’t spend hours planning or estimating task size every other week just because it’s time to do that. Instead you only plan projects when your team reaches the pre-determined minimum threshold of new projects on their list.

In Scrumban you don’t have timeboxed iterations as you do with Scrum, so you need strict limits on how much work can be in each category (planning/doing/testing/promoting/etc.) to keep your teams from becoming overworked or scattered.

Kaizen basically means continuous improvement or change for the better, and on agile teams it should be a major focus.

Team members should be able to “call a Kaizen” anytime they feel that the process is breaking down, and you can also schedule them to occur when particular conditions are met.

here’s how Scrum is beginning to break down for our marketing team.