Facebook finally lets brands and publishers into Groups | Digital - Ad Age - 0 views
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Before now brands and publishers have participated in Groups through the personal accounts of people in their companies.
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In the past year, as Facebook has tried to fix the platform, it prioritized Groups as a constructive activity on the social network, connecting people on the service in positive ways. Facebook shows more messages from Groups in the News Feed, too, so they have a better chance at reaching people.
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Facebook announced a slate of new tools, including the ability for Pages to participate in Groups, which are the private communities built around shared interests. Groups have been a feature on Facebook since 2010, but brands' Pages were not allowed to engage with people within their own personal communities.