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Carri Bugbee

YouTube Lets Brands Make Thousands of Videos From One Ad | Digital - AdAge - 0 views

adage.com/...310581

youtube social+media socialmedia video ads commercials pre-roll

shared by Carri Bugbee on 25 Sep 17 - No Cached
  • The company, part of Google, says it's expanding its Custom Affinity Audience offering so advertisers can target users who search for ski resorts on Google Maps or download a ski resort app, for example, and serve them with ads for winter-related gear. It also provides targeting based on real-life locations that users may have visited.
  • Meanwhile, YouTube says its new Director Mix software can create hundreds or thousands of different video from a single asset.
  • Marketers who leverage Director Mix must provide YouTube with all the building blocks of video, including voiceovers, background and copy. YouTube says it will then create "hundreds or thousands of versions to match your audience segments."
  • ...1 more annotation...
  • The company is also debuting Video Ad Sequencing, which will allow marketers to string together a variety of different ad types should they chose. For example, advertisers can show a 15-second TrueView ad (which are the skippable type) to build awareness, followed at the next opportunity by longer spots (because that's what consumers want, right?) to further the brand story and later a 6-second bumper ad to drive purchase.
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