MediaPost Publications Google Pushes Into Cross-Channel Analytics 10/31/2012 - 1 views
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Google launched Universal Analytics Tuesday to help marketers sync and analyze data from across multiple marketing channels. The cross-channel tool aims to help marketers discover relationships among devices--desktop to tablets to phones to entertainment consoles--driving conversions.
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Cross-channel analytics supports cross-media attribution, such as search, display, video, retargeting and more.