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Carri Bugbee

Facebook Scans the Photos and Links You Send on Messenger - Bloomberg - 0 views

www.bloomberg.com/...-other-people-on-messenger-app

facebook messenger social+media social media advertising

shared by Carri Bugbee on 04 Apr 18 - No Cached
  • Facebook Inc. scans the links and images that people send each other on Facebook Messenger, and reads chats when they’re flagged to moderators, making sure the content abides by the company’s rules. If it doesn’t, it gets blocked or taken down.
Carri Bugbee

RIP Facebook Custom Audience Insights (for now), Northeastern's Bug Bounty Bu... - 0 views

www.aimclearblog.com/...ug-bounty-bullseye-workarounds

facebook audience insights advertising ads social media

shared by Carri Bugbee on 27 Mar 18 - No Cached
  • Facebook Connections Targeting, NOW the ONLY way to forensically slice audience psychographics. The good news is FB users who engage can be easily studied using free FB tools in Audience Insights, the API and subtractive campaign reach. Get a FB user to become a connection, like your page, use your app, engage with an event and/or any advanced combinations thereof.  THEN and only then can they easily be studied.
  • In the old days we didn’t have Custom Audiences, let alone the ability to study them. Still, we made major psychographic marketing strides. Remember the magic: Drive traffic from social psychographic targeting to your website. Keep track of that targeting and creative through UTM tags. Set Google, FB and any first-party cookies on your site. Because traffic came from very specific targeting, we KNOW what the audience is. No analysis required.
  • Carri Bugbee on 27 Mar 18
     
    Custom Audience reach estimate
Carri Bugbee

Twitter's New 'Cards' Include Features for Business | Entrepreneur.com - 1 views

www.entrepreneur.com/...226269

shared by Carri Bugbee on 05 Apr 13 - No Cached
  • The move looks like a challenge to Facebook's mobile app install ads, which have been gaining favor with game, app and e-commerce companies because they allow users to buy stuff directly from Facebook via the ad (and the app they download).
  • Carri Bugbee on 05 Apr 13
     
    Twitter Cards launches with these partners: Delectable, Etsy, Flick, Foursquare, Gumroad, Jawbone, Path, Rovio's Angry Birds, SoundCloud, Storenvy, Wine Library and Vine.
Carri Bugbee

Advertisers say Snapchat's unique selling point is that it's the cool, new thing - whic... - 0 views

finance.yahoo.com/...e-selling-point-140807285.html

snapchat brands advertising ads social media media buying

shared by Carri Bugbee on 15 Feb 17 - No Cached
  • Snapchat is at the mercy of competitors like Facebook and Google that can simply copy its products.Advertisers say Snapchat's unique selling point is that it is cool, new, and has created its own advertising "currency."But ad-buyers also need Snapchat to do more to prove its ads actually drive sales if they are going to commit meaningful budgets to the platform.
  • the barrier to entry for new entrants is low, and the switching costs to another platform are also low. Moreover, the majority of our users are 18-34 years old.
  • Users under 25, it says, visit Snapchat more than 20 times and spend more than 30 minutes on the app each day. It may have fewer users than its rivals, but, for now at least, they are highly-engaged
  • ...3 more annotations...
  • Snapchat's focus on "sound-on" video ads has been appealing to its entertainment clients.
  • The behavior on the app is very different as you want to focus more on shorter content, whereas on Instagram, people tend to watch longer videos."
  • Snapchat says its vertical video ads are "as good as television" — and in some ways better — because users can choose to skip ads, swipe up to interact with them, and advertisers can use more granular targeting than TV. But with AdAge reporting in November that the average Snapchat video ad lasts less than three seconds and Snapchat counting a video "view" as soon as the video opens, it remains to be seen whether its ads are more effective than those on TV
Carri Bugbee

Mobile Sharing Growth Continues, Pinterest and Twitter Leading the Way - 0 views

www.sharethis.com/...-pinterest-twitter-leading-way

social sharing mobile growth sharing Pinterest

shared by Carri Bugbee on 28 Sep 14 - No Cached
  • mobile platforms combined to account for 60% of total digital media time spent, up from 50% a year ago. And mobile apps accounted for more than half of all digital media time spent in May at 51%.
  • mobile sharing is dramatically outpacing desktop sharing: in Q2, sharing from smartphones and tablets grew more than 30%, while sharing from the desktop declined 5%.
  • Pinterest and Twitter have done the best job harnessing mobile users. While half of all shares on Facebook are mobile, that number jumps to 75% of shares on Pinterest and Twitter.
  • ...3 more annotations...
  • Pinners are more active on tablets whereas tweeters flock to smartphones. Consumers also show different sharing behaviors depending on the operating system. Android users are more active on Facebook, whereas iOS users are more active on Pinterest and Twitter.
  • Facebook is the place to share about politics and parenting, Twitter tends to be all about business and sports, and Pinterest leans heavily toward shopping.
  • Pinterest and Twitter are still gaining – together, they stole just over 2% of Facebook’s share of social activity last quarter
Carri Bugbee

Snapchat ramps up UK pitch, but ad buyers remain unconvinced - Digiday - 0 views

digiday.com/...h-ad-buyers-remain-unconvinced

Snap snapchat ads advertising viewability

shared by Carri Bugbee on 22 Mar 19 - No Cached
  • Not even the promise of lower CPMs as a result of less competition was enough to tempt large swaths of advertisers to change their view of the platform last year. But it wasn’t for lack of effort. Snapchat execs pushed the self serve auction model in the U.K. for much of 2018.
  • Snapchat’s impressions are now the cheapest of its peers, according to the ad buyers interviewed for this article.
  • ll told, the ephemeral mobile messaging app had a good year in 2018 thanks in part to the arrival of the Snap Pixel. When it launched last summer, the pixel gave its ad business more clout as agencies could go to advertisers with more accurate data based on how Snapchat’s ads drive direct response clicks to websites. Deeper data on what actions Snapchat’s ads drove meant ad buyers could move away from last click attribution models.
  • ...2 more annotations...
  • Snapchat is optional, not compulsory, on media plans
  • Snapchat is pushing buyers to place more ads inside its show, as evidenced by a charm offensive launched this year to create short-form original shows it can sell around the Discover part of the app.
  • Carri Bugbee on 22 Mar 19
     
    Viewability has long been an issue for advertisers on Snapchat where ads remain easily skippable, contributing to low viewability rates. One paid media director at a media agency said that he has seen viewability rates in the single digits. That may potentially be addressed by a new non-skippable ad format,
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