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Future Makers Future Markets

Social Search and the Integrity of the Social Graph « Atos Origin Blog - 0 views

blog.atosorigin.com/...-integrity-of-the-social-graph

graph search social

shared by Future Makers Future Markets on 21 Jun 11 - No Cached
  • The Social Web has given rise to a new form of linking, inter-personal links within the Social Graph. “You follow me, I follow you” is a personification of ‘old school’ reciprocal linking. The domain is no longer the ‘back link’; it is the ‘personal’ connection in the Social Graph. It could be argued that this is just good social graces, I’m interested in you, and therefore you should express and reciprocate the same interest. As with link farms and link spamming in the “pre-Social Web”, we are of course seeing a volume of similar misbehaviour affecting the Social Graph across today’s Social Platforms.
  • The principle of the experiment is “more easily find relevant blogs, reviews and other public content from your social circle”. The social circle is determined by the Social Graph, for the purposes of this experiment being links and connections found within Google Profile. In my case this points to all of my Social Site presences such as LinkedIn, Twitter, Facebook, YouTube. You begin to see the potential, the more I am connected within the ‘graph of others’ the more likely that my recommendations and interests show up in the Social Search results of others (establishment of motive and opportunity). Manipulation of this centrality might therefore yield increased influence or (heaven forbid) opportunity to drive monetisation through questionable affiliate schemes. This presents problems; new motivations to drive hyper-connectivity (now inter-personal), a need to filter the Social Graph and the Social Search results and clear them of the behaviours associated with such manipulation.
  • Future Makers Future Markets on 21 Jun 11
     
    Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives
Future Makers Future Markets

Think Tank: Making social media sites such as Facebook and Twitter more personal - Tele... - 1 views

www.telegraph.co.uk/...and-Twitter-more-personal.html

social facebook personal twitter

shared by Future Makers Future Markets on 30 Oct 11 - No Cached
  • Think Tank: Making social media sites such as Facebook and Twitter more personal The authors of a new book on social media believe their concept of "mass collaboration" has the power to fundamentally change the way business is done.
  • A book out this week – The Social Organisation: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees – seeks to address these issues.
  • I think community-centric customer support systems are one of the most interesting wa
  • ...2 more annotations...
  • g to perform in challenging environments, such as hot and sandy places. By using an internal and private company social network, the business got people to "swarm" around the issue and collectively collaborate on the solution in real time.
  • Another interesting development is the growing creation of "corporate memory" banks to help people learn from fellow employees' experiences.
Future Makers Future Markets

Understanding Community Development Strategies - 0 views

www.chrisbrogan.com/mmunity-development-strategies

community development strategies

shared by Future Makers Future Markets on 01 Aug 11 - No Cached
  • Future Makers Future Markets on 01 Aug 11
     
    Have a Strategy This sounds chiding, but it's true. If you're going to hire a community evangelist type, understand why you're hiring them. Because the role isn't exactly sales (though it is somewhat business development-oriented). The role isn't marketing (though there's a certain "rah rah" aspect to what we do). We aren't going to guarantee X sales, X new contracts, etc. And yet, if you're an employer considering hiring someone for this role, you have to measure their efforts somehow, right? Potential Measurements What if you used the following measurements to drive community around a product or service: Social network group membership # Social network group activity - are you able to motivate your group with regards to the product/service? Write-ups on blogs, podcasts, videoblogs - how many a month would be reasonable? Invites to business meetings, conferences, partnership opportunities New registrations for product/service (after all, that's the point, right?) Not all organizations will be the same, obviously, and the uses for this role are ubiquitous. In my company, I'm paid to do everything from write the conference program (all the sessions), to invite the speakers, to talk with the exhibitors about why they should come, and to drive awareness and attendance. After all, it's a conference, and I need to find revenue to stay paid and to keep my company growing.
Future Makers Future Markets

Don't make social media another silo | Social media agency | FreshNetworks London - 0 views

www.freshnetworks.com/...make-social-media-another-silo

social networks media

shared by Future Makers Future Markets on 08 Oct 11 - No Cached
  • Social Media Week in London saw a great set of events, thinking and presentations for all things social media.
Future Makers Future Markets

Social Readiness: How Advanced Companies Prepare - 0 views

www.slideshare.net/...how-advanced-companies-prepare

social media social business media

shared by Future Makers Future Markets on 01 Sep 11 - No Cached
  • Social Readiness: How Advanced Companies Prepare
  • Future Makers Future Markets on 01 Sep 11
     
    social readiness: how advanced companies prepare
Future Makers Future Markets

Inside look at Project Runway's successful social TV efforts - 0 views

www.lostremote.com/...s-successful-social-tv-efforts

social tv entrepreneur networks media

shared by Future Makers Future Markets on 31 Oct 11 - No Cached
  • Lost Remote spoke with SVP of Digital Media, Evan Silverman about the different social TV successes the show had this past season, which he explains, all the major social TV data companies agree on:
Future Makers Future Markets

UNTHINK - 0 views

www.unthink.com

UNTHINK social media innovation

shared by Future Makers Future Markets on 19 Sep 11 - No Cached
  • Future Makers Future Markets on 19 Sep 11
     
    Alternative social network approach
Future Makers Future Markets

THE CLOUD - DEATH OF DOWNLOAD | Hungry Beast - 0 views

hungrybeast.abc.net.au/...cloud-death-download

networks

shared by Future Makers Future Markets on 20 Jul 11 - No Cached
  • Future Makers Future Markets on 20 Jul 11
     
    Dan Ilic [Hungry Beast] and the social media cloud
Future Makers Future Markets

The Face Of Modern Entrepreneurship : Innovation :: American Express OPEN Forum - 0 views

www.openforum.com/...ace-of-modern-entrepreneurship

entrepreneurship networks

shared by Future Makers Future Markets on 22 Aug 11 - No Cached
  • Eighty-three percent are planning to utilize social channels for business over the next year. Out of this group, 40 percent plan to focus their efforts on Facebook and 25 percent on LinkedIn.
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