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"The global cold brew coffee market size is expected to reach USD 1.63 billion by 2025 registering a CAGR of 25.1%. Popularity of artisanal and premium products along with changing consumer demands has opened up growth opportunities for the global market. Innovations in RTD coffee category due to rising demand for specialty products is also driving the market. Along with the original pioneers, such as Stumptown, Grady's, and Chameleon Cold Brew, many foodservice artisans and craft coffee joints launched cold brew versions, such as Peet's Coffee and Tea, Dunkin' Donuts, and Starbucks, thereby spurring the growth of the global market.Company owned stores segment held the largest market share of more than 50% in 2018 due to consumer preference for specialty coffees. For instance, RISE Brewing Co. had remarkable success in establishing a market position through their specialty channels and independent stores."

Investors are selling coffee stocks across the board with abandon but an investigation of three different companies proves they are not all created equal.