Off-page SEO refers to SEO tactics applied outside of a website to improve its ranking. These strategies often include link building, guest posting, social media marketing, and more. The goal of off-page SEO is to make search engines (and users) view your site as more trustworthy and authoritative.
Most SEO strategies fall into three categories: on-page SEO, off-page SEO, and technical SEO.
Check out the Latest Off-Page SEO Techniques that Work in 2023.