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Salespeople may have the technical knowledge, the hard sales training, the product knowledge, the sales presentation skills plus the functional skills to work through the entire sales process. However, today to be really successful in a sales career, salespeople will need something else to succeed in selling. No matter how advanced their technical and hard selling skills are, they will need soft skills, too.
Today, a Google search or social media has put product and service information at a customer's fingertips. They are able to access reviews, download product sheets, compare solutions, and learn all about a company's business without ever engaging with a salesperson. Which poses the question, what is the role of salespeople in the modern sales process?
The sales role is still critical even with the advent of seamless transactions