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How Startups Can Create a Cohesive Team Culture? The work of startup founders is to engage people in their work, their projects, and their teams through collaboration. Collaboration is about more than good communication. Communication is only the medium by which conversations occur. Startup companies sometimes fail to become synergistic teams because they do not recognize the deep truth that most work gets done through relationship, not task. The first of the task of a startup founder is to create a cohesive team culture through relationship building and establishing agreed-on ways of working together.