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The present report discusses the McDonalds operation management which is a fast food industry. As a part of its business company services various snacks items such as burger French fries, wraps, salads, desserts and various mock-tails.

McDonald's has fired CEO Steve Easterbrook over a consensual relationship he had with an employee, the fast-food company announced on Sunday. In a statement, the company said that Easterbrook showed poor judgment in dating an employee, who remains unnamed, and violated company's policy.

On Thursday, KFC announced plans to follow the aggressive lead of early mobile payments adopters like Starbucks and McDonalds by launching a mobile wallet service through the new KFC Fast Track app.

McDonald's has cut ties with one of its chicken supplier after animal right activists displayed a gruesome video footage that showed operations of Tennessee farm.

McDonald's is the secondlargest fast-food restaurant chain in the world, available in 119 countries with approximately 36,900 restaurants and nearly 68 million customers visiting every day. Innovation has played a huge part in its success.

The manufacturing excellence of McDonald's can be seen in its operational superiority and its hygiene, and efficiency of service standards.

The main problem highlighted herein strategic management assignment is the lack of sufficient strategic approach of McDonald's to remain sustainable for the long term.