The launch of location-sensing iBeacon technology has brought Apple back in the limelight. A beacon is a device that shows ways to sailors on sea. Today, in the sea of technology, we all need such a beacon. Several people may be interested in knowing what it precisely does, as this technology is fairly new.
With EasyJet, American Airlines and Virgin Atlantic trialling iBeacons at airports, a seamless and personalised passenger experience seems closer than ever. But how is it being used and what is the potential of this new passenger information system?