United signs Pepsi deal with Asia-Pacific focus - 0 views
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tina zou on 02 Aug 13Manchester United has announced a multi-year sponsorship agreement in the Asia-Pacific region with American multi-national food and beverage company PepsiCo. Under the deal, PepsiCo becomes United's official soft drinks partner in Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei and will hold exclusive rights to use the club's branding on its products and point of sale material in these markets. The English Premier League champion said it has a fan base in excess of 38 million in the countries in question, with the intention being for Pepsi's experience in both football marketing and within the region to further increase this reach.