What Your IT Prospects Want to Read in Your Email & How to Deliver the Right Content - 0 views
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Angela Vargas on 11 Sep 12Content materials that offer "practical advice" are what technology buyers, like those in your IT contacts list, want to read the most, among other things. This is according to a recent study cited by the Content Marketing Institute where the respondents consisted of both vendors and buyers in the tech sector.
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francisco young on 11 Sep 12This post takes a look at the content that your IT prospects want to read in your B2B email marketing blasts and discusses some ideas to help you meet their content demands.
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christophera adams on 12 Sep 12The survey mentioned by CMI reveals a lot of useful information on the things that make up quality content from the point of view of tech buyers and sellers. About 65% of respondents prefer to read best practices; 59% want "competitive comparisons" while 54% are attracted towards how-to guides. From the tech vendors' side, 64% use facts/figures as foundations for their offer, 62% include business/technical aspects, and 58% use recent developments.