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HEINEKEN UK is introducing two new variants under its booming Inch's Cider brand - Inch's Cloudy (ABV 4.0%) and the first dealcoholised cider in the UK market, Inch's 0.0. The new SKUs will be available across grocery, wholesale and convenience channels. Since launching in 2021, Inch's now has the highest value share growth (4.6 per cent) of any cider in the UK and saw an overall sales increase of 47 per cent in 2024. The brand has added £16m to the category, which sits at £819m in grocery and 372m in convenience. By adding the new SKUs to their chillers, retailers can capitalise on the brand's popularity and grow their sales during peak cider-drinking seasons, including Easter, bank holidays and the summer. A category first: Inch's 0.0 The launch of Inch's 0.0 - the first de-alcoholised cider in the UK - is a major advancement for the brand, adding a credible, premium option to the booming no- and low-alcohol market. The no-ABV alternative to Inch's Medium Apple will allow retailers to create excitement around moderation and wellness. Available in 4x440ml multipack cans, Inch's 0.0 is a first of its kind, adopting the same thirst-quenching flavour as the original, with a fresh apple aroma in the form of a lightly sparkling cider.

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