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Around 57% of CEOs think social media will play an increasingly important role in their business over the next 3-5 years. This is according to IBM's Global CEO Study which surveyed over 1,000 chief executives more than 60 countries.

Accordingly, B2B marketers must go beyond this headline numbers and examine the reasons beneath such a trend in order to help them make more informed decisions in terms of lead generation, contact list building, branding, ads, etc. As such here are the top 5 catalysts cited by CEOs in their decision to go social.

Brand recognition remains the number-one consideration among CEOs to engage in social networking. According to the 2012 Social Media Marketing Industry Report, a significant 85% of marketers rated having an increased business exposure as the top benefit of social media marketing.

1. How an Affiliate Marketing Agency Can Boost Your Profits An Affiliate Marketing Agency: Your Path to Profit Maximization In the ever-evolving landscape of digital business, tapping into new avenues for profit growth is essential. This is where an affiliate marketing agency can become a catalyst for your success. With its unique approach, this collaborative strategy can significantly boost your profits. Affiliate marketing involves partnering with individuals or entities (affiliates) who promote your products or services. They earn a commission for each sale generated through their marketing efforts. An affiliate marketing agency acts as an intermediary, connecting you with a network of affiliates best suited to your niche. The benefits are plentiful. Firstly, you expand your reach exponentially, accessing audiences that may have been beyond your grasp. These affiliates come with their own established follower base, creating a domino effect as your product gains exposure. This translates to increased traffic and higher conversion rates. Moreover, this performance-based marketing model ensures that your marketing budget is spent efficiently. You pay only for actual sales, making it a cost-effective method compared to traditional advertising. Managing affiliates, tracking sales, and optimizing campaigns can be overwhelming. This is where the agency steps in, handling the complex aspects while you focus on your core business. In essence, an affiliate marketing agency can supercharge your profits by unlocking new customer segments and providing a measurable return on investment. Embracing this symbiotic relationship can lead to business growth that would be hard to achieve through solitary efforts. As the digital market continues to flourish, leveraging affiliate marketing could be the strategic move that takes your profitability to new heights.

The Fischer-Tropsch Waxes are made from carbon monoxide and hydrogen in the presence of the selected catalyst. Generally, the feedstock is produced from coal or natural gas. The final synthetic waxes tend to be saturated, straight-chain hydrocarbons. Their very linear molecular structure results in high melting points, low viscosity, and good hardness.

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