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Getting recipients like those in your C-level executive email list to read your messages is already an achievement in itself, but what about having them click those share buttons at the bottom of your emails? This would really be reason enough to give yourself a pad on the back.

This would really be reason enough to give yourself a pad on the back. Think about the boost in brand recognition and online presence this would bring.

Each day, about 33 billion Tweets are made around the so-called Tweetersphere by its most active users, 50% of whom follow companies', brands', or products' Twitter pages. That's why 57% of companies engaged in social media marketing use twitter with 82% dedicated to B2B marketing - and for good reasons.

Today, we'll take a look at another extremely powerful social media tool you can use to enhance your B2B email marketing campaign's effectiveness.

You can plainly see that Twitter can help you with such things as expanding your B2B email databases, promoting your brand/products, and elevating your online presence.

A couple of blog posts ago, we saw how LinkedIn could be effectively combined with your email marketing in growing B2B lists, broadcasting content, and becoming a thought leader in your niche.

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