Despite the overall decline in foreign tourist arrivals (FTAs) to India at 5.16 million in 2009 from 5.36 million in 2008 and 5.19 in 2007, primarily due to the global economic slowdown, safety concerns arising from the Mumbai terrorist attacks, the medical tourism industry in the country bucked the trend.
With inbound tourism from Australia on the uptick -- accounting for 35,244 foreign tourist arrivals in 2015 -- the campaign was timely ahead of the official start to the tourist season in November.