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Nowadays, no matter how we deny the effect of traditional marketing and reviews in shaping consumer behavior with respect to our buying decisions -hindusutra.com Above all else, Google Local Guide reviews bear a great deal of weight when it comes to local search rankings and the trust customers have on your business. Businesses try all sorts of things to make their reviews appear better on review sites, including the purchase of Google Local Guide-like reviews. This piece gives a deeper look at the practice, its benefits, ethical implications and what more.