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By Ken Haycock - Published in 'World Libraries' Vol 19 2009 "Although a popular focus for librarians, advocacy is often misunderstood and rarely evaluated. It is not publicity, public relations, messaging, marketing, or lobbying alone. It is a planned, deliberate, and sustained effort to develop understanding and support incrementally over time. Greatest success comes through positive relationships, employing proven strategies for social influence - consistency and commitment, reciprocation, authority, liking, social proof, and scarcity."

Good way to being planning for future development by looking at the present situation

4 ways to flip advocacy on its head. it's about doing not talking.

This page is updated regularly with new documents. "AASL continues to examine ESSA, unpack the provisions for school libraries within the ESSA, and communicate how they will impact the school library community. AASL's ongoing work with the ALA Washington Office, as well as the association's partnerships with other educational organizations, will highlight opportunities within ESSA language for school library programs. Read more about the next steps in the link below for ESSA Opportunities for School Librarians.  "

This revised edition includes five new studies (Colorado 2012, Kansas 2012, New Jersey 2011, New York 2012, and Pennsylvania 2012). However, the Delaware, New Jersey, and New York studies are continuations of research cited in the first edition. Using smaller samplings of surveys or focus groups, these studies drill down into particular aspects of school library programs, such as what quality programs look like, what effective school librarians do and their dispositions. They also seek to learn what stakeholders-teachers, school administrators, librarians, students, and parents-value and think about the relationship between school library programs and student academic success.

Great promotional infographic - 27 Things Your Teacher Librarian For You! from blog by Mia MacMeekin (An Ethical Island)

The infographic presents research highlights from all of Library Research Service's (LRS) school library impact studies. There are 2 versions available - one for digital viewing and one for printing.

This is a thorough explanation of the integral roll teacher librarians (and school libraries) should have in the education of young people.

The School Librarians of Rhode Island (SLRI) found that the image students, and parents in particular, held of Rhode Island public school libraries was behind the times. It was clear that perception needed to evolve along with reality.What they decided to do is explained.