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Indeed, a variety of players – including state security agencies to Internet marketers to organized-crime circles – are creating an online world in which the very concept of anonymity has basically vanished.
“People at first thought anonymity was very simple,” he says. “It's the complete opposite: The Internet is a great tool for spying.”
“We're not working with any individual consumer information,” Mr. Green says. “In fact, we don't want it.” Instead, Generation5 says it focuses on balancing anonymity with consumer targeting.