Group items tagged

Abstract: Purpose - Twitter is an important communication tool with college students. This article aims to emphasize that, while Twitter is useful for sharing information about the library, more can be learned from using it as a digital listening post. Design/methodology/approach - This is an essay style viewpoint. Findings - The paper reveals that Twitter is an important vehicle for disseminating information about a library to its community and as a means for maintaining good customer service. Originality/value - The paper provides useful information on an important communication tool for libraries. Keywords Twitter, Social media, Communication, Libraries Paper type Viewpoint

Useful article for assessment item 2.

Abstract: "Social media is now widely used by librarians to fulfill a variety of objectives. Taylor & Francis has collated a range of opinion and data within this white paper to provide an overview of how social media is currently used by librarians, for what purposes, and to what effect. Our research program comprised focus groups in the UK, USA and India."

Why study social media in the library? Social media has the potential to facilitate much closer relationships between libraries and their patrons - wherever users are based, and however they choose to learn about and access library services and resources. Current usage of social media by the library community generally remains ad hoc and somewhat experimental, but the uptake of these tools is accelerating, and they will likely play an increasingly important role in library service provision and outreach in the future. This white paper has been researched and compiled by Taylor & Francis to provide an overview of current practices relating to the use by libraries of social media, from a world-wide perspective, against which individual institutions can benchmark their own activities and be inspired to try new approaches. This white paper is just a start - we plan to build from this a central web-based resource on social media for the library community that will provide ongoing updates, in-depth case studies and best practice guides. We hope this will become a valuable, developing resource that librarians will access and contribute to, so the entire community benefits from sharing ideas and experiences.

This one is out of date now, it was updated last year but I can't find the new version (chances are it's on an intranet somewhere). If you are curious it's just as military speak as you'd expect and does cross reference other policies. They cover the official and personal communication by Australian defence personnel and contractors, including librarians employed in Australian military libraries. Of note, defence personnel cannot edit wikis (not an official form of communication).

Using Facebook can be an effective way for academic libraries to connect with their user community. By posting updates on Facebook, libraries can inform their users about the library's programmes and services. They can invite students to attend training sessions, post practical information about the library's opening times, link to new and existing print and online resources, and update the university community about any new developments.

Use of facebook by libraries does work and if kept current gets regular followers. It was good to see that we are doing many of the suggested things and also contained some ideas to be considered and applied. Here is ours https://www.facebook.com/pmhclibrary/

"Here, there and bloody everywhere! It may only be four criss-crossing lines but the # has invaded our daily lives and hijacked the way we communicate. But how did it come to dominate global digital culture? Ollie Peart dares to find out "

The guidance argues seven main points to write social media policy: examine the school culture, organize team, research phase, draft document and incorporate feedback, make sure school attorney and school board to see the draft, introduction to the school community, and review periodically. It is crucial the policy is supported by school board and promote the policy so that community knows well the policy.Policy should be review periodically to ensure it meets school culture.

The National Library of New Zealand provides services to school libraries. This comprehensive guide explains what social media is, how it can enhance school library services, what planning is involved, and the types of tools that can be used. The guide explains that social media for libraries is about building connections and learning communities using web based technologies. Seven steps to planning the library's social media presence are clearly articulated. There are also links to a detailed planning template, a social media toolkit, examples of social media use in school libraries and further reading that would assist teacher librarians to learn about and plan a social media strategy.

Smeaton, K. & Davis, K. (2014). Social technologies in public libraries: exploring best practice. Library management. 35(3), 224-238. Retrieved from www.emeraldinsight.com/journals.htm?articleid=17107477 A report of a research project that explored social media best practice in the public library sector using two Australian public libraries. Five themes were extracted from the interview: creating communities, connecting with users, inviting participation, organisational culture and staffing. Only one library had a a social media policy, though this had been developed at the local council level.

"An 11 minute documentary looking at the way social networking has changed the world and developed social communication. The documentary takes a look at several aspects of social networking including the way it has changed celebrating birthdays. I will also be looking into how social networks have altered the way children spend their days compared to how they would have done before Facebook was around. "

Social media technologies have a number of characteristics that may suit information access and informal knowledge management by older adults, and there is a rapid uptake of these technologies by this demographic. Based on the characteristics of social media technologies and previous findings of online knowledge management, we introduce a novel framework for achieving social media-based knowledge management suited to older adult communities. The framework involves several key aspects and requirements: public peer-to-peer sharing of information, evaluation of content amongst peers, the "push" nature of these technologies, ease-of-use through simple interfaces, affordability, platforms that are extensible to support a wide range of information types, a self-organizing information dissemination network, and a human-based peer trust network. We conducted a six-month trial of 150 participants using Facebook, Twitter and Skype to determine their perceptions and preferences in relation to using these social technologies. We found that in the majority, the views of the older adult participants were well matched to the requirements for achieving social media-based knowledge management, identified in the framework. In addition, we discuss the implications of the findings for the implementation of future social media-based knowledge management systems.

Harmon, Charles; Messina, Michael (2013). Using Social Media in Libraries : Best Practices. http://primo.unilinc.edu.au/primo_library/libweb/action/search.do?vid=CSU Chapter 8: Implementing an online social community as an extension to our physical libraries.. A great review re Halifax Public Libraries implantation of their new social catalogue, aptly named Discover. Covers many practical topics such as: features of a social catalogue planning and research for the project objectives of implementing a social catalogue/tie in with mission statement technical issues staff training communication and marketing feedback It concludes with some practical and professional advice for potential users of such a catalogue.

The best link is via CSU library, not the eblib.com link. http://primo.unilinc.edu.au/primo_library/libweb/action/search.do?vid=CSU

An example of an actual policy, this is clearly written, in accessible language, and there is support for the use of online communities with students for educational purposes if the explicit procedures and expectations are followed. The policy for the personal use of social media clearly outlines what is and is not acceptable and there is excellent practical advice for teachers to consider in order to maintain professional standards. My only question is has this been reviewed? It is dated February 2011 with a review date of March 2012 but this is the only version available (from CEO Sydney website) as of January 2015.

"Twitter is real. The connections that are forged by communicating, sharing and learning together as teachers are real. Twitter is real. Twitter as a platform to bring educators from around the world together to string their learning and conversations together."

Abstract: Social media technologies collapse multiple audiences into single contexts, making it difficult for people to use the same techniques online that they do to handle multiplicity in face-to-face conversation. This article investigates how content producers navigate 'imagined audiences' on Twitter. We talked with participants who have different types of followings to understand their techniques, including targeting different audiences,concealing subjects, and maintaining authenticity. Some techniques of audience management resemble the practices of 'micro-celebrity' and personal branding, both strategic self-commodification. Our model of the networked audience assumes a many-to-many communication through which individuals conceptualize an imagined audience evoked through their tweets.

Abstract: Social media are popular stages for self-expression, communication and self-promotion. Rather than facilitating online identity formation, they are sites of struggle between users, employers and platform owners to control online identities - a struggle played out at the level of the interface. This article offers a comparative interface analysis between Facebook and LinkedIn. While Facebook is particularly focused on facilitating personal self-presentation, LinkedIn's interface caters towards the need for professional self-promotion. And yet, both platforms deploy similar principles of connectivity and narrative - strategies that can be succinctly revealed in recent interface changes. These changing digital architectures form the necessary backdrop for asking critical questions about online self-presentation: How are public identities shaped through platform interfaces? How do these features enable and constrain the sculpting of personal and professional persona? And what are the consequences of imposed connectivity and narrative uniformity on people's online identities?

This document from New South Wales Education & Training provides social media guidelines for the department's employees. The value of social media is noted and employees are made aware of what is required for responsible use of social media for personal and professional use. While this is not a library policy, aspects could be adapted for library use. The guidelines are clearly summarised in large font on a single page and then followed up with more detail.

This document in produced by the Department of Education and Training (DET) in 2011. It provides a set of guidelines for staff DET use of social media. Useful in the educational context.