So Much for Sharing His 'Like' - NYTimes.com - 3 views
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Meaghan Corbett on 04 Jun 12Another instance of Facebook overreach? Watch what you "like" on Facebook....the site's algorithms might inadvertently place your mugshot in targeted ads to your friends!
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Maranda Ward on 04 Jun 12Wow. I didn't know that Facebook could really do something like this. I knew, much like Google, they could track our activity and match ads according to what our interests are. But I didn't know that they could take information from our pages and re-purpose it for more than just data-mining purposes.
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Pamela Hawks on 04 Jun 12Wow. It just goes to show you that if this is the future of advertising, than consumers better start figuring out how to leverage the endorsement bucks. Too bad there isn't a "dislike" button.
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Karen Carter on 04 Jun 12I had no idea either...I do typically use the like button for the purpose of supporting products or causes and driving my friends to those, but there's something much more unsettling about having that like used as an aggressive marketing tool, versus a casual recommendation. It feels a little too violating, and I definitely agree with the need for a dislike button.