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When it comes to Customer Experience, there's usually a lot of talk around understanding customers, exceeding expectations, winning over their loyalty and so on. Such talk gets brands excited but the problem is that the excitement is short lived. The initial fervor to delivering outstanding customer experiences dies off which means companies slide back into what they were doing before. In other words, there's a lack of consistency in delivering great customer experiences. It's about grinding it out day in and day out, always placing the customer in front of you, and not everyone is willing or has the mindset to do that! So, we are going to be doing our best to up your consistency levels with the following quotes.

Give Consistency in your customer experience effort.

This one statement succinctly defines the mindset of so many Indian consumers despite the staggering growth in e-commerce. As human beings we love to look at the product we're going to buy from every possible angle and have someone help us browse through the clutter to suggest what's best for us. That's why we love our neighborhood mom n pop stores or 'that favorite' gift store that stocks items of 'our taste' While most of us have adjusted or even welcomed the march of the digital world right into… Read more