"Nielsen also found that "nearly eight out of every ten (79%) would no longer use a web site that charges them, presuming they can find the same information at no cost." In other words, unless your organization breaks lots of exclusive and important stories, charging for content will be a major uphill battle."
the study reveals that three fourths of the people (75%) who find news online get it either forwarded through e-mail or posts on social networking sites, and half of them (52%) forward the news through those means.
59% of those surveyed get news from a combination of online and offline sources.
In fact, nearly half of Americans (46%) claim they get news from four to six media platforms on a typical day. And while TV is still the biggest source of news (78% of Americans say they get news from a local TV station), Internet sits at second place (61% of users get news online)
Thirty-three percent of cellphone owners now access news on their phones, and 28% use personalized news, meaning they have a customized page that includes news from sources they’ve chosen. Perhaps most importantly, news consumers today participate in the creation of news; 37% have contributed to news creation, commented on news or shared it via social media sites such as Facebook or Twitter.