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This infographic illustrates some important factors such as Pay models, targeting capabilities, ad design, cost to pay, conversion, use for, keywords, likes, demo, Avg cost, demographics, internal/external destination URL, purchase intent and sales cycle.

Are you considering using SEO or PPC strategy to on-line promotion of your business? Are you insecure which method is best for you? If you're ever had to promote your business on-line, you've possibly struggled with the following question: which strategy is more effective - pay per click (PPC) or search engine optimization (SEO)?

Geo targeting or location targeting in paid search campaigns allow you to make your ad visible to searches in targeted geographic location, visit this page to know about geo modifiers