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With the advent of Google's new search engine algorithms, Penguin 2.0 and Hummingbird, branding is emerging as a crucial ranking factor. Read More!

With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward sites with high-quality content, how important will backlinks be to Google's search algorithm in the future?

The Google penguin update was designed in order to stop spamming link tactics and to display accurate results to the customers. If we talk about the type of algorithms then they are of two types Panda and Penguin. These penalties are rolled out by Google whenever any changes in the algorithms are done.

Mobile SEO [Search Engine Optimisation] is currently the hot topic in the online marketing world. According to mobile marketer, more than 30 per cent searches for brands come through mobile devices. This clearly indicates why brands are paying heed to mobile SEO. In addition, Google has made several changes to its search algorithms, with the aim of improving web surfing in mobile devices. Mobile-ready sites will be rewarded with good rankings while sites which make mobile browsing difficult will be penalised. So it is time that website owners start working on optimising their site for mobile users. Here are my Top Seven handy tips for succeeding with mobile SEO.

Google don't want to disclose his exact algorithms to maintain search quality, even SEO experts don't know answers of some SEO questions which are hard to understand. Let's debate on some confusing SEO guidelines and tricks. 1. What is SEO in Google's Mind? 2. Can SEO be dead in future? 3. Guest Blogging is banned by Google? 4. CTR is Responsible for Ranking? 5. Does webmaster show only do-follow links? 6. Are Nofollow links responsible for ranking? 7. Is Ranking affected by bounce rate? Let's debate.