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Search engine optimization is now gaining massive popularity because every online and physical service with a website needs recognition and needs to start showing up on Google. If you have an android app, no matter how great it is and no matter how many ways it can help consumers, you still need to tell them you have it. This is one of the basics of business that you only perform and enhance your work when you can get more people to recognize, acknowledge and appreciate your service. The internet is a great place to make this happen because of the large number of people browsing for products at a single time.