Some people use these techniques to trick search engines into getting ranked high immediately, but the truth is they will only give you trouble once caught.
Some people use these techniques to trick search engines into getting ranked high immediately, but the truth is they will only give you trouble once caught.
Web copy, or the text on your website, has the potential to make a good first impression or send your website visitors scrolling and looking for the "back" button. If your web copy is boring or intimidating, you can count on your site visitors not reading it.