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"Google isn't concerned with the quality of your images when it comes to web search. It only cares about structured data markup."

Google's web search algorithm doesn't care what's in an image. All that matters is it's marked up with the correct structured data. Whether it's an award-winning photograph, or a blank square, it's all the same in terms of the SEO value it adds to the page. This is discussed during the Search Central SEO hangout with Google's John Mueller recorded on October 22.

Last Spring Google implemented an algorithm change that shifted the way it ranks search results - mobile-friendliness was made a ranking signal for all websites. This change came about from the explosion of mobile web use in recent years, which has only continued to increase since the new ranking factor was established.

Link building is a major part of Google' algorithm, as it can be the deciding factor that pushes a website to the top of the search results.

It is known fact that, the algorithm employed by Google for search ranking, takes into consideration 'the total amount of time a visitor spends on your website in one session'.

Life as a small YouTuber is tough, I should know, I am also a small (but growing) YouTuber. In this course, you're going to learn how to research topics within your niche and produce videos that get exposure in YouTube search (and Google Search too!). A lot of people who create YouTube SEO courses already have large channels with tons of exposure and didn't grow via search, they usually grow via a "viral" video that was promoted via the YouTube algorithm in "suggest videos". This course is all about helping you, the small YouTube channel finally get some exposure via search. My YouTube channel is growing in the incredibly difficult niche of online marketing and I am getting most of my views via search, which is different from most channels that get views via suggested videos, so in this course, you'll understand how I am doing it and get to grips with how you can apply this knowledge to your channel too.

Mobile SEO [Search Engine Optimisation] is currently the hot topic in the online marketing world. According to mobile marketer, more than 30 per cent searches for brands come through mobile devices. This clearly indicates why brands are paying heed to mobile SEO. In addition, Google has made several changes to its search algorithms, with the aim of improving web surfing in mobile devices. Mobile-ready sites will be rewarded with good rankings while sites which make mobile browsing difficult will be penalised. So it is time that website owners start working on optimising their site for mobile users. Here are my Top Seven handy tips for succeeding with mobile SEO.

You may have known that Google uses 200 ranking factors in their algorithm to rank a website or show an URL on SERP (Search Engine Result Page). Of course, you don't need to dominate all of 200 ranking factors to succeed with SEO. But, you need to master to the most important ranking factors in Google's algorithm right now, in 2019. Before we go to SEO strategies needed to get huge traffic for your website in 2019, we need to know the most important ranking factors for 2019.