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‘On Facebook I overshare. On Twitter, I undershare. If Google hits that spot in the middle, we can revolutionize social interaction.’

We’re transforming Google itself into a social destination at a level and scale that we’ve never attempted — orders of magnitude more investment, in terms of people, than any previous project

Bloggers and critics opine that social software just isn’t in Google’s DNA. Google is all about algorithms, they say, not interactions between humans. And where’s Larry Page’s Facebook profile?