At ASU, I could see that we would not be able to innovate fast enough without analytics. Without analytics, we can't understand what's going on, we can't understand the complexity of what we're trying to do, and we can't measure our progress. We needed tools to help us make better decisions—about everything. How should we design academic advising? How should we design individual courses? How should we design the overall pedagogical structure of the institution? Every facet of the institution requires robust analytics.