"Basically the reason that people react in a close-minded way to information is that the implications of it threaten their values," says Dan Kahan, a law professor at Yale University and a member of The Cultural Cognition Project. Kahan says people test new information against their preexisting view of how the world should work. "If the implication, the outcome, can affirm your values, you think about it in a much more open-minded way," he says. And if the information doesn't, you tend to reject it. In another experiment, people read a United Nations study about the dangers of global warming. Then the researchers told the participants that the solution to global warming is to regulate industrial pollution. Many in the individualistic group then rejected the climate science. But when more nuclear power was offered as the solution, says Braman, "they said, you know, it turns out global warming is a serious problem."And for the communitarians, climate danger seemed less serious if the only solution was more nuclear power.
Erich Feldmeier on 28 Apr 13"Regardless of the platform, social media interactions require two-way conversations (see Box 2). Joining one of the many preexisting scientific conversations can simultaneously disseminate your own content, expand your online network, and raise your professional visibility. An easy entry point is the ScienceOnline conglomerate (http://scienceonline.com), an enthusiastic group of science communicators ranging from tenured professors to freelance journalists "
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