Social evolution: The ritual animal : Nature News & Comment - 0 views
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Erich Feldmeier on 24 Jan 13"The ritual mind Legare presented Brazilians with a variety of simpatias, and found that people judged them as more effective when they involved a large number of repetitive procedural steps that must be performed at a specific time and in the presence of religious icons. "We're built to learn from others," she says, which leads us to repeat actions that seemed to work for someone else - "even if we don't understand how they produce the desired outcomes"."