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Steven Groves

The Dumbest Idea In The World: Maximizing Shareholder Value - 0 views

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    A bit lengthy, but a great idea that I believe will see manifestations for marketers in the coming years. If we humanized execs, focused on customers and put 'maximizing shareholder value' in proper priority - what would happen? Things like Apple and Zappos woul d happen
Guy Powell

iPad boosts Apple profits: News from Warc.com - 0 views

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    Just amazing.  This will have a profound effect on marketing and especially social media
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