9 Metrics to Measure Social Media Marketing Success | SmartData Collective - 1 views
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Guy Powell on 23 Jul 12Interesting set of success factors. -
Daniel Falk on 29 Sep 15Nice tips.
5 Ways to be a Twitter Search Expert - 1 views
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Interesting nuances as it relates to twitter.
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Good info,
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Thanks for sharing this useful information.
Strategy - Eight Key Lessons on Running a Top-Notch A/B Testing Program : MarketingProf... - 0 views
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These are great lessons on A/B testing. They definitely apply to social media to drive ROI.
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Yeah, nice driving lessons.
The Truth About What Works in Digital Marketing | News - Advertising Age - 3 views
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Interesting article on overall media effectiveness comparing traditional to digital and social
Jumptap: In Mobile, Size May Not Matter | Jumptap - 0 views
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Interesting stats - probably with some bias - but still has some interesting perspectives on mobile.
MediaPost Publications Facebook Ads Do So Work, Says Facebook 06/12/2012 - 0 views
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Facebook Ads Do So Work, Says Facebook
Loyalty: Six Social Media "Personas" Call For Segmented Marketing - MarketingVOX - 0 views
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Very interesting segmentation. What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both
MediaPost Publications Radio Shack Campaign Finds Proximity Matters, But Not The Way Yo... - 0 views
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Interesting counter-intuitive results and mobile success.
MediaPost Publications Printer Friendly - 0 views
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Bing seems to be coming on. I love those images too. It will be interesting to see how Bing and FB and Bing and so.cl will progress
MediaPost Publications The Case For CPEM: Cost Per Effective Impressions 05/23/2012 - 0 views
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Proof that we're getting smarter as it relates to Internet advertising.
Measuring Social Engagement: 3 Ways To Identify High Value Content - 3 views
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Interesting overview of determining successful content in social
Marketers Use Growing Number of Tools to Spur Website Engagement - 0 views
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Knowing what kind of tactic leads to results - great study by the people at eMarketer
Airline's ticket to trouble: how a man called Vroom got unlimited first class flights f... - 0 views
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Fascinating article. How big companies can get it really wrong. I thought I would pass this one on.
12 social signals from Twitter that could influence search rankings | Econsultancy - 0 views
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Interesting way to look at tweet value as it relates to search.
New Google Social Reports: 3 Missteps to Avoid - 0 views
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This is an interesting read on Google Analytics new Social Reports
Capturing The Value Of Social Media Using Google Analytics - Analytics Blog - 1 views
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Google now provides a deeper understanding of how social impacts conversion.
Worldwide Marketing Groups on LinkedIn | LinkedIn - 0 views
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Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz
Privacy in Public - what are you trying to hide? | Social Media Club - 0 views
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Consumer privacy does not mean that they have something to hide, it just means that they do not care to share. Is that wrong?
Google Offers TV-Like Viewable Impressions, Ratings Technology - MarketingVOX - 0 views
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Interesting way to count an impression. 50% viewable for 1 second or more.
Dell's aborted social share and earn scheme: Clever or controversial? - 0 views
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Not all social programs are sustainable and it's best to undo / roll back a program when it is not in alignment with corp vision. Should Dell have launched the program at all? Probably not and that fact that they did was a misstep; how they handled it though is a case study for how to handle your own mistakes in social - believe me, you'll make a few.