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Ric, The Tower of Babel is an interesting metaphor, when thinking about the fire hose of messages generated in social media. Good point about differentiating the different types of users of social media.  Sounds a lot like segmentation... Ric, also glad you were able to move the discussion forward.  There is a lot of work to be done with ROI as it relates to social media.  The books and posts that will become available in the near future will build on the groundwork laid by our book, ROI of Social Media and Blancharde's book Social Media ROI (sorry, but I just killed two more unicorns).  Looking forward to seeing how this plays out. I do want to apologize to all the unicorn lovers, but as a marketing measurement expert somebody's go to do it. Thanks  Guy @GuyPowell

It's time that online & social marketing took their place along side traditional in the mind of ALL marketers - now for the education tat social media is more about social than media 

Not all social programs are sustainable and it's best to undo / roll back a program when it is not in alignment with corp vision.  Should Dell have launched the program at all? Probably not and that fact that they did was a misstep; how they handled it though is a case study for how to handle your own mistakes in social - believe me, you'll make a few.

Interesting statistic on measurement of social media ROI.

This is an interesting read on Google Analytics new Social Reports

Pews work is awesoem and here they examine the tone of online and social users - overwhelmingly positive.  No room for a negative nelly online!

"when consumers were exposed to both brand-specific search results and social media, search clickthrough rates increased by 94%, indicating the investment in social media can help marketers to better influence consumers "

Substantial support to the investment in social alongside traditional

Interesitng perspective for B2B ROI of Social Media

Interesting article.  This is a great delineation of the maturity of the corporate usage of social media.  Implementing ROI in most corporations goes through similar phases, although they need to be much more directed.  Social media metrics and ROI will also soon be de rigeur for many of the more sophisticated companies.

Great article on practical ROI of Social Media Measurements.

Very powerful and a tactic that will very much differentiate a LinkedIn presence from any other social platform - for now...

Very interesting. LinkedIn is making Social CRM a lot easier for B2B Marketers. The question I have though, is whether this new LinkedIn tool is 'Social Media', or if this is more just targeted advertising in a social media platform. Guy http://www.Marketing-Calculator.com

Google now provides a deeper understanding of how social impacts conversion.  

Interesting overview of determining successful content in social

Participation rates in Chinese social are huge - if you're in the right social network for your age demographic

An indicator that social is maturing as part of the overall marketing mix

MeasureUp is getting closer.  I hope to see you there.  With the addition of social media, this conference will help you in implementing the right marketing strategies across traditional and social media.

INteresting to see the dynamism in social media.  The question is what comes next after Facebook, or has Facebook won the battle and social media is now a Utility?

Great article from Michael Wolfe.  He is definitely one of the world's best marketing measurement gurus.  Worth a look on how he is measuring the impact of social media.

Interesting look at social media marketing effectiveness applied to B2B marketing

Interesting SM trend.  If SM is in marketing operations, then it should be easier to track ROI