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Guy Powell

New Google Social Reports: 3 Missteps to Avoid - 0 views

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    This is an interesting read on Google Analytics new Social Reports
Steven Groves

Worldwide Marketing Groups on LinkedIn | LinkedIn - 0 views

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    Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz
Steven Groves

Privacy in Public - what are you trying to hide? | Social Media Club - 0 views

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    Consumer privacy does not mean that they have something to hide, it just means that they do not care to share.  Is that wrong?
Steven Groves

Dell's aborted social share and earn scheme: Clever or controversial? - 0 views

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    Not all social programs are sustainable and it's best to undo / roll back a program when it is not in alignment with corp vision.  Should Dell have launched the program at all? Probably not and that fact that they did was a misstep; how they handled it though is a case study for how to handle your own mistakes in social - believe me, you'll make a few.
Guy Powell

MediaPost Publications Social Media Responsibility Shifts In Marketing Organizations 03... - 0 views

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    Interesting SM trend.  If SM is in marketing operations, then it should be easier to track ROI
Guy Powell

MediaPost Publications Social Metrics Juiced By New Retail Index 11/22/2011 - 0 views

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    More metrics.  Sounds like an interesting index.
Guy Powell

Marketing ROI and Effectiveness Group News | LinkedIn - 0 views

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    INteresting stats on Twitter usage and behavior twitter
Guy Powell

MediaPost Publications U.S. Mobile Advertising To Hit $1.2 Billion In 2011 07/15/2011 - 0 views

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    Getting excited about #MRMW11.  Looking forward to impact of mobile on ROI of Social Media
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