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Guy Powell

9 Metrics to Measure Social Media Marketing Success | SmartData Collective - 1 views

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    Interesting set of success factors.
Guy Powell

Loyalty: Six Social Media "Personas" Call For Segmented Marketing - MarketingVOX - 0 views

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    Very interesting segmentation.  What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both
Guy Powell

Strategy - Eight Key Lessons on Running a Top-Notch A/B Testing Program : MarketingProf... - 0 views

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    These are great lessons on A/B testing.  They definitely apply to social media to drive ROI.
Guy Powell

Measuring Social Engagement: 3 Ways To Identify High Value Content - 3 views

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    Interesting overview of determining successful content in social
Guy Powell

New Google Social Reports: 3 Missteps to Avoid - 0 views

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    This is an interesting read on Google Analytics new Social Reports
Steven Groves

Worldwide Marketing Groups on LinkedIn | LinkedIn - 0 views

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    Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz
Steven Groves

Privacy in Public - what are you trying to hide? | Social Media Club - 0 views

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    Consumer privacy does not mean that they have something to hide, it just means that they do not care to share.  Is that wrong?
Steven Groves

Dell's aborted social share and earn scheme: Clever or controversial? - 0 views

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    Not all social programs are sustainable and it's best to undo / roll back a program when it is not in alignment with corp vision.  Should Dell have launched the program at all? Probably not and that fact that they did was a misstep; how they handled it though is a case study for how to handle your own mistakes in social - believe me, you'll make a few.
Guy Powell

MediaPost Publications Social Media Responsibility Shifts In Marketing Organizations 03... - 0 views

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    Interesting SM trend.  If SM is in marketing operations, then it should be easier to track ROI
Guy Powell

MediaPost Publications Social Metrics Juiced By New Retail Index 11/22/2011 - 0 views

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    More metrics.  Sounds like an interesting index.
Guy Powell

MediaPost Publications The Social Media Spiral Of Unengagement 11/15/2011 - 0 views

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    Very interesting article to drive conversation about unengagement
Guy Powell

Marketing ROI and Effectiveness Group News | LinkedIn - 0 views

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    INteresting stats on Twitter usage and behavior twitter
Steven Groves

The Demographics of Social Gamers, at Home and On the Go - eMarketer - 0 views

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    Who knew - the majority casual social gemer is female and over 50... how does this correlate with who controls spending in an affluent household? Maybe gamification and positioning of a brand in the game makes sense... hmm
Guy Powell

MediaPost Publications Bringing Luxury To China: Tips For Marketing Success 10/03/2011 - 0 views

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    Interesting note on opportunities for luxury brands in and out of China.
Guy Powell

Social Media Marketing Mavens Group News | LinkedIn - 0 views

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    Interesting concept.  I onder what the difference is between a great facebook landing page, a great website and a great micro-site.

Guy Powell

MediaPost Publications QR Codes Best in Magazines, Newspapers & Packaging 08/26/2011 - 0 views

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    QR Codes are popping up everywhere
Guy Powell

Social media "fatigue" emerges: News from Warc.com - 0 views

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    This is the same for me.  I slowed my use on Foursquare.  Otherwise though my use is about the same.  How about you?
Guy Powell

Study: 93% of B2B Marketers Use Social Media Marketing | Social Media B2B - 0 views

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    Interesting statistic on measurement of social media ROI.
Guy Powell

CPG Branding and Marketing Forum Group News | LinkedIn - 0 views

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    Fascinating application, tying it to likes and using it to understand what consumes want
Guy Powell

iPad boosts Apple profits: News from Warc.com - 0 views

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    Just amazing.  This will have a profound effect on marketing and especially social media
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