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This is a link to a paper by Andrew Booth that really helped me when I was studying in my Masters. The paper suggests that the key of successful research is to have a clear and precise question - to know what you're looking for. He starts off with the quote: To be able to ask a question clearly is two-thirds of the way to getting it answered (John Ruskin). It echoes what Suzana kept asking/saying when we were talking about surveys, and the questions we would ask students - that it all depends on why we wanted to know something.

What is LibQUAL+®? LibQUAL+® is a suite of services that libraries use to solicit, track, understand, and act upon users' opinions of service quality. These services are offered to the library community by the Association of Research Libraries (ARL). The program's centerpiece is a rigorously tested Web-based survey bundled with training that helps libraries assess and improve library services

Having used this for 5 years in Canada at McGill University, we found it an extremely useful tool for checking service delivery and making improvements.